The research group CIRP released their latest study on US smart speaker adoption. Over 50 million homes now have a smart speaker!

Amazon still has the largest marketshare, at 70%, but Google’s catching up, with 24%, and their speakers are now outselling Amazon’s. Some of Google’s growth isn’t due to paying customers; I scored a free Google Home Mini the other day by signing up for a clean energy alternative for my home. Best Buy was giving out free Minis over the holiday season with large purchases.

It’s becoming increasingly likely that your customers will have a smart speaker. Let ShopClerk help you use that to your advantage.

Check out the ShopClerk app in the Shopify App Store.

US Smart Speaker Installed Base

Smart speaker market share in the US — Amazon has 70% smart speaker market share in the US. Google is gaining and currently has 24%.

Global Smart Speaker Market