The research group CIRP released their latest study on US smart speaker adoption. Over 50 million homes now have a smart speaker!
Amazon still has the largest marketshare, at 70%, but Google’s catching up, with 24%, and their speakers are now outselling Amazon’s. Some of Google’s growth isn’t due to paying customers; I scored a free Google Home Mini the other day by signing up for a clean energy alternative for my home. Best Buy was giving out free Minis over the holiday season with large purchases.
It’s becoming increasingly likely that your customers will have a smart speaker. Let ShopClerk help you use that to your advantage.
Check out the ShopClerk app in the Shopify App Store.
US Smart Speaker Installed Base
Global Smart Speaker Market